Google Rolls Out the November 2024 Core Update

Google has officially started rolling out its third core update of the year, the November 2024 Core Update. The rollout began on November 11, 2024, at approximately 3:30 PM ET, and is expected to take about two weeks to fully complete. While details about specific changes remain sparse, this update appears to follow the typical core update structure.

What We Know So Far

The update’s arrival was anticipated, and it launched just ahead of the holiday shopping season, post-Thanksgiving. However, Google has clarified that websites affected by the Helpful Content Update (HCU) are unlikely to see recovery from this rollout.

Early feedback from SEOs is mixed. Some report further declines in rankings, while others have noticed little to no movement at this stage. Volatility tracking tools, which monitor changes in search rankings, are mostly showing normal activity as of now. This may indicate that the update is still in its early stages.

Google’s Official Announcement

Google announced the update on LinkedIn and X (formerly Twitter), stating:

“Today we released the November 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

Google also confirmed that the rollout might take up to two weeks to complete and emphasized that more information would be shared on their ranking release history page once the rollout concludes.

Key Facts About the November 2024 Core Update

Here’s a quick breakdown of what we know:

• Name

  : Google November 2024 Broad Core Update

• Launch Date

  : November 11, 2024, around 3:30 PM ET

• Rollout Duration

  : Approximately two weeks

• Scope

  : Affects all types of content

• Penalty

  : Not a penalty; rewards high-quality content

• Global Impact

  : Applies to all regions and languages

• Discover & Features

  : Impacts Google Discover, feature snippets, and other search features

• Recovery

  : Sites impacted will need to improve content per

  Google’s core update advice

  .

• Refreshes

  : Algorithm refreshes will occur periodically but may not always be announced.

Insights on the Update’s Purpose

Google has reiterated its goal of prioritizing useful, high-quality content while demoting pages created solely to manipulate search rankings. This aligns closely with principles from the Helpful Content Update, which now functions as part of broader core updates.

The SEO community has noted similarities between Google’s messaging for this update and past ones, with some lighthearted joking about the repetitiveness. Regardless, the emphasis remains clear:

• Promote content that provides genuine value to users.
• Demote content designed only to perform well on search engines.

What to Do if You’re Impacted

If your website is negatively affected by this update, review your content carefully. Focus on improving its quality, depth, and relevance in line with Google’s guidance.

As the update continues to roll out, stay tuned for further observations and analyses. For now, the focus should remain on creating content that truly meets users’ needs.

Google Tracking Tools On November 2024 Core Update (So Far)

Here is what these Google Search volatility tools are showing so far; keep in mind that this update can take about two weeks to fully roll out. And so far, the tools are mostly showing normal volatility but that might change in the coming days

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